the people and google are after your content, whether SEO or not!

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I still can’t believe that there was a time when I had a long compiled list of search engines and directories where I would register / subscribe my website once I put the site online, so that, eventually, google would see it! Starting with the DMOZ and continuing with the altavista, yahoo, etc. There were at least 2 weeks before google saw your efforts and crawled your website. And then, if you wanted to have a new page to be indexed by google, you had to put a link on the front page/on a page with a high pagerank….

Nowadays, though one needs SEO(search engine optimization), and though you need to register with some local niche directories(depending on your business), google is after your content! So, in a way, you don’t have to “fight” too much – all you need to do is to put out the content that you think people need/love – or set up the services/functions people would love to have, and the people(social media…. social networks…) will “push you” up in google(just tweet your article/page/site, or put a link on your facebook/myspace). On the other hand, once you have a link from another website to your new site/page, it’s a matter of a short time until google “eats up” your content. I have seen a new wordpress blog site being indexed by google in 2h.

And one more tip: because there’s so much spam in the directory submission / SEO / even social media area, go along with the common sense in promoting your website(make sure your webpage has a title, some keywords, headings and paragraphs, logical links, some anchor links, solid structure, related links; get some of your friends opinion/feedback on your website, facebook/tweet it, see what their reaction is; also submit it to some related directories, comment on other blogs, etc). You know why? Because you don’t want “bulk traffic/random loads of people”, but you want your content/ideas/services to be known by real people who would also give you feedback to help you/communicate with you how to go on. At least that’s the new way things work nowadays online…

spam/phishing online and offline

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Spam is usually not good. Sometimes it can be instructive to receive and read the spam, but don’t click on the links! Recently though, more and more, I discovered more kinds of spam(besides the typical viagra, cialis, enlargement of…, OEM software, windows 7, etc):

  • phone spam – calling from BT(British Telecom) to check the billing details/phone line/internet line; the caller: usually someone with an accent from India; if you want to ask them about their company, though they pretend they call on behalf of BT, they don’t say too much. Usually, they wanna talk to the manager/responsible person. Average: 10 calls a day(at the company office).
  • email spam – intelligent email spam:
    - someone “invites you to see the profile on facebook”, yet when u log in, your details are sent to someone else…
    - IRS phishing – a series of emails saying that u didn’t pay your taxes to the US government(yet we are in the UK!);
    - HMRC phishing – “Issue: Unreported/Underreported Income (Fraud Application) – Please review your tax statement on HM Revenue and Customs (HMRC) website (click on the link below)” – spam/phishing link;
    - AvMed spam – “Your AvMed Statement is attached office. Please review and confirm our details match your records.” – with a pdf attached, which is a OEM software add. Smart!
    - Banks phishing – until now we received fake emails/phishing emails impersonating: Allience & Leicester, Bank of America and NatWest. Something about: we have a scheduled maintenance, so please update your contact details via this form online(and the link is some strange mozilla&chrome-rejected one!).
    - Microsoft Outlook critical update – “Update for Microsoft Outlook / Outlook Express (KB910721)” - when the update / new outlook was out, they also sent this email with a strange link in it…
  • blog comments spam – we all know that, starting with “good website” to “I will bookmark it” and more: “I agree with this, but what do you think about this medicine-website, etc?”. Thank God for Akismet. Still, there are some who pretend to be legit, and… they escape!
  • twitter spam – spam accounts, spam tweets mentioning your account and some link, spam DM, spam RT, spam everything – lots of spam. Still, from time to time twitter cleans up the twitter-sphere of some of these…
  • google wave spam – I don’t have a google wave, but by observing and listening, I realized that if someone knows your wave account, he can just start waving at u and send u stuff! There’s not yet a security system of approving friends on google wave implemented…

and there are other kinds of spam also. These are the ones I encountered recently while being online and working at the company. Ingenious people – why not use their creativity for constructing something useful? Good question!

top twitter intelligent spam lines

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Twitter is a good place to find out interesting things, find interesting people, and express yourself. Yet spam inevitably comes, besides the spammy accounts. Here are some of the most used lines/tweets for either intelligent spam or “hyper-promoting” some services:

  • I recommend #website-link#, where you can compare the top 10 web hosting services…
  • long list of twitter users with @ and then a shortened link;
  • the including of #ff, #followfriday, or any other trending topics into tweets that are not related;
  • Give us just 22 minutes ##link and long list of twitter users;
  • Huge Savings with SMOKE STIK.1 pack… Big Savings w/Promo Code (lifesaver) at …## link;
  • different hashtags and random twitter usernames in the same tweet;
  • London is crazy and I love it! I have done that quiz to find out where you should live there ##link. Accurate? – sent to >1.000 people!

and many others. Btw, on twitter u can follow me @stefan4m.

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